4 Website SEO Valuable Elements That Increase Your Search Rankings in Austin

These days, merely searching for proper keywords and building backlinks are not enough to boost search rankings. Google’s algorithm for rankings is now concentrating more on sites that provide a better experience for users – in other words, sites with excellent usability can up their rankings in one hot minute than websites that are hard to navigate and slow to load.

What Is Website Usability?

Website usability touches on how simple a homepage is for visitors and users to work with. Back then, this aspect was often perceived as not wholly connected with SEO.

However, Google’s ranking algorithm has evolved through the years, and today, it prioritizes websites that provide better user experience (UX). The search engine giant rewards these highly-functional, straightforward sites with top positions in Google SERPs.

4 Website Usability Elements To Remember

When it comes to improving the usability of your website, always remember these 4 essential elements.

  1. Mobile Device-friendly Factor

A sizable percentage of people today browse the web by using handy devices like smartphones and tablets. This is one of the most essential site usability aspects that you have to remember because of Google’s mobile-first indexing decision – this means the search engine utilizes the mobile version of your site as the standard for indexing and ranking your website.

You can improve the usability of your site’s mobile-friendly factor by doing the following:

  • Removing the navigation bar – Navigation bars typically take plenty of room. Maximize your space by reserving them for more essential content.
  • Optimize the layout for single-handed use – Make sure that principal interfaces are situated in accessible areas.
  • Remove pop-ups – Users often consider these add-ons as bothersome and intrusive.
  • Reduce touch-screen typing – Decrease the amount of form fields and allow autofill each time.
  • Check with Google – See how your site’s mobile version fares using the search engine’s mobile-friendly test.
  1. Website Speed

One of the best ways to pull in more users is to build a site with better loading speed. You don’t really want to turn those potentials off and persuade them to go to your competitors’ sites instead.

You can improve the speed of your site by doing the following:

  • Utilize browser caching
  • Reduce the amount of page redirects
  • Maintain a cleaner code
  • Minifying JavaScript and CSS
  • Utilize faster hosting
  • Using content delivery networks (CDN)
  • Optimizing large, heavy images using image compression tools
  • Testing your current website speed with Google PageSpeed tool
  1. Quality of Content

To guarantee that your website will do well in search engine rankings, don’t ignore the quality of your site content, and hire an SEO company Austin to optimize your website for you.

Building high-quality content means understanding your target market better – you have to be familiar with what they need, their pain points and the relevant questions they have in mind with regards to your industry, services and products. Scrutinize search phrases or words that people use to go to your website.

In addition, improve the following aspects:

  • Extensiveness – The content included in your site must be comprehensive enough to answer all of your visitors’ questions. Thus, they won’t feel like they need additional sources just to get the information they need.
  • Appropriate content layout – Make sure to create a suitable layout for your site content. Use a variety of font sizes, create bulleted lists and so forth. The layout needs to be consistent so as to keep a cleaner, more organized site.
  • Clear content hierarchy – Do not forget to make use of subheadings. Breaking your articles in segments helps in boosting the readability and scanning-friendly factor of your content. Create a distinctive H1 title tag as well for each page to pull in more visitors.
  • Trustworthy links – Always include links from authoritative, highly regarded websites to further build up your homepage’s credibility. Reliable links will make Google and visitors view your website in a more positive light. Fix broken links immediately. Post more text-based content and long-form articles.
  1. Website Navigation Structure

The best websites to use are ones that are organized, thereby easy to navigate. Users want to find what they need easily – failing in this aspect means those users will likely visit other websites.

Don’t wait for this to happen. Act right away by adding elements that will help in making your site manageable and graspable for everyone – icons, clickable links and menu bars can significantly help in making your site intuitive. Make sure that those icons and links are identifiable and recognizable as well.

Keeping those four pointers in mind when improving your website can immensely help your SEO strategy. A highly-functional, intuitive website with authoritative and relevant content can also encourage visitors to remain fixated enough to get the information they need and further discover what your company is all about. Don’t wait too long to see your ranking drop – improve site usability today.

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