These days, merely searching for proper keywords and building backlinks are not enough to boost search rankings. Google’s algorithm for rankings is now concentrating more on sites that provide a better experience for users – in other words, sites with excellent usability can up their rankings in one hot minute than websites that are hard to navigate and slow to load.
Website usability touches on how simple a homepage is for visitors and users to work with. Back then, this aspect was often perceived as not wholly connected with SEO.
However, Google’s ranking algorithm has evolved through the years, and today, it prioritizes websites that provide better user experience (UX). The search engine giant rewards these highly-functional, straightforward sites with top positions in Google SERPs.
When it comes to improving the usability of your website, always remember these 4 essential elements.
A sizable percentage of people today browse the web by using handy devices like smartphones and tablets. This is one of the most essential site usability aspects that you have to remember because of Google’s mobile-first indexing decision – this means the search engine utilizes the mobile version of your site as the standard for indexing and ranking your website.
You can improve the usability of your site’s mobile-friendly factor by doing the following:
One of the best ways to pull in more users is to build a site with better loading speed. You don’t really want to turn those potentials off and persuade them to go to your competitors’ sites instead.
You can improve the speed of your site by doing the following:
To guarantee that your website will do well in search engine rankings, don’t ignore the quality of your site content, and hire an SEO company Austin to optimize your website for you.
Building high-quality content means understanding your target market better – you have to be familiar with what they need, their pain points and the relevant questions they have in mind with regards to your industry, services and products. Scrutinize search phrases or words that people use to go to your website.
In addition, improve the following aspects:
The best websites to use are ones that are organized, thereby easy to navigate. Users want to find what they need easily – failing in this aspect means those users will likely visit other websites.
Don’t wait for this to happen. Act right away by adding elements that will help in making your site manageable and graspable for everyone – icons, clickable links and menu bars can significantly help in making your site intuitive. Make sure that those icons and links are identifiable and recognizable as well.
Keeping those four pointers in mind when improving your website can immensely help your SEO strategy. A highly-functional, intuitive website with authoritative and relevant content can also encourage visitors to remain fixated enough to get the information they need and further discover what your company is all about. Don’t wait too long to see your ranking drop – improve site usability today.
Sometimes we look for the most complicated and bizarre ways to grow our business, and we miss some more straightforward ways. In this article, we want to talk to you about one of the easiest ways to gain notoriety on the internet: being part of a business directory.
A business directory is a web portal that collects an extensive list of companies. Business directories usually classify companies by type of activity, location, or other parameters you can select in your search engine.
The information that usually appears in a directory is the name or trade name of the company, the website, the telephone number, the NIF, the VAT number, the contact email, the physical address, and the main activity of the company.
In addition, there are directories where you can find much more information: the history of the company, its market niche, the number of employees, the services it offers, a direct contact form, or even, if the company authorizes it, the data on your billing, sales evolution and the annual statement of accounts.
The directories of companies are used to make it easier for users who browse the internet to find you. These web portals receive thousands of daily visits, increasing the probability that Internet users will find your company.
Adding your company to a business directory has several advantages:
Increase in customers and leads
The main advantage is that you can attract customers and leads. Even so, you must be aware that users will find several of your competitors in the directory, so speed, friendliness, and efficiency will be essential to close the sale.
Although the link that directories usually put is not followed (it does not positively affect the SEO of your website), it does help you position your company’s name on the internet. This way, when someone searches for your business name on Google, they can see that you appear in one or more directories. This fact usually gives more confidence to customers when hiring a company.
Know your competitors
As we mentioned, your competitors will also be part of the company directories. Reviewing the directory results, you can keep up to date with the companies in your sector that are in your exact location.
On the other hand, if you don’t know in which directories it is recommended that you appear, we can recommend a little trick: search for your competitors on Google and write down the directories in which they appear. This way, you will know exactly which directories you should also appear.
How much does it cost to be part of a business directory?
Most directories are free. Even so, if you want your company to rank better than your competitors, you have the possibility of paying to appear in the first search results. Also, you increase the probability of generating new contacts.
In the market, you can find all kinds of business directory classifications, but we wanted to highlight two of them for the benefits they can bring you. Your choice should be based mainly on the objective you intend to achieve with your publication within a directory. Historically, there have always been Yellow and White Pages to consult a large amount of data.
Business directories are sorted by activity and area.
The most common type of directory is classified by activities and areas and is characterized by a general directory. Within it, the various branches or business areas are differentiated and rigorously classified.
This is one of the directories most used by users who know what they need but do not know which company to turn to for their needs. Interestingly, your company is present in this type of directory for various reasons:
As activities classify the companies, any client who has a need, for example, in plumbing, looking for a mechanical workshop, or in electricity, will be able to see your company and compare it with other competitors.
Directories have a practical function for users who use them when needed. This can allow you a high percentage of conversion of the users of the guide into new clients for your business.
When registering in a directory, you will have to give your contact information, such as your business name, company name, activity, address, and telephone number, among others. All this makes it easy for the customer to contact you quickly and accurately to address issues of after-sales service, customer service, and of course, to make a new purchase.
Directories also play an essential role in the image of your company since not being present can convey to your clients the idea that your business has ceased to operate and no longer exists.
In addition to all this, as zones also classify them, they can offer more benefits that will convince you to be present in them:
Directories of international companies
If you want to take your company beyond the physical borders, the type of directory your business needs is an international one. International business directories supply business data to many countries with an international projection.
What are company directories for?
As a company, being present in business directories can be of great benefit to you. On the one hand, you can obtain excellent visibility since many users have access to company directories daily; on the other hand, you can get new clients since those who visit the business directories do so because they have a real purchase need to cover.